What turns you off as a buyer? I know what turns me off - people who are pushy and tell you that you really must have their widget, product or service. PLEASE! Cut it out... it does not work - you'll have people running for the hills! Here are some tips that apply to Personality Types, but in general whatever you are selling, make it about the client and what your product or service can do for them.
Don't sell me clothes! - If my Personality Style is Gold, tell me about how it will last, is it suitable for a business meeting. If I am Orange, tell about what a great impact I will make at the next PTA meeting.
Don't sell me a house! - If my Personality Style is Blue, sell me comfort, will my children or spouse like it - can I have friends over and have dinner parties and bar-b-ques? If I am a Green personality style - what's the carbon footprint, can I plant over the lawn? Is there room for my large collection of books?
This is just a taste of what psychology makes people buy, essentially, they will buy from YOU, and how you brand YOU. Sell your client on responsibility and belonging (GOLD), authenticity and people (BLUE), knowledge and competence (GREEN) and freedom and Impact (ORANGE).
How will you know their Style in person or over the 'phone - you won't, you will have to listen for clues and cues that tell you who you are dealing with.
Sell a solution to the client's immediate need or problem, and watch your sales numbers rise. Good luck on your journey to success!
Irene Anderson
Personal Leadership Coach
