Please... Don't Sell me Things!!

Please don't sell people on your product or service - sell them on what it can do for them, in other words what are the benefits? Let them ask about the features.


What turns you off as a buyer? I know what turns me off - people who are pushy and tell you that you really must have their widget, product or service. PLEASE! Cut it out... it does not work - you'll have people running for the hills! Here are some tips that apply to Personality Types, but in general whatever you are selling, make it about the client and what your product or service can do for them.

Don't sell me clothes! - If my Personality Style is Gold, tell me about how it will last, is it suitable for a business meeting. If I am Orange, tell about what a great impact I will make at the next PTA meeting.



Don't sell me a house! - If my Personality Style is Blue, sell me comfort, will my children or spouse like it - can I have friends over and have dinner parties and bar-b-ques? If I am a Green personality style - what's the carbon footprint, can I plant over the lawn? Is there room for my large collection of books?

This is just a taste of what psychology makes people buy, essentially, they will buy from YOU, and how you brand YOU. Sell your client on responsibility and belonging (GOLD), authenticity and people (BLUE), knowledge and competence (GREEN) and freedom and Impact (ORANGE).

How will you know their Style in person or over the 'phone - you won't, you will have to listen for clues and cues that tell you who you are dealing with.

Sell a solution to the client's immediate need or problem, and watch your sales numbers rise. Good luck on your journey to success!

Irene Anderson
Personal Leadership Coach

Making Sausages - The Big Shiny Dream

I am a real believer that your dreams give you real clues to what messages your brain is giving you – good or bad. I find that in times of stress (even when I don’t think I am stressed) I dream a lot – vivid involved dreams that are giving me clues about what to do next, what path to take.
I had a dream the other night that I started another business, making sausages – Wow! What a stretch that would be – for me uncharted territory!

Now, I love to cook – but making sausages from scratch is just not something I would do. In my dream, which was vivid and in full technicolour – I was involved in the process from start to finish (except the slaughter part – ick) – although the details were sketchy, I could visualize the process and saw and touched the end result – four beautiful organic sausages in a shiny, colourful plastic package. A work of Art!

And then I woke up – before I had to market and sell the product – thank goodness!

So what were the clues in this dream that could help me in my business? I know I had been struggling with focus and doing only one thing and doing it well. Not only that, I was getting myself involved in projects that were not necessarily serving my business. I believe the dream was telling me to re-focus, do what I am great at, and not get sidetracked with ‘shiny packaging’ or new ventures that, yes I could do well in but are not necessarily what my purpose is.

Our dreams can help us to focus on what’s really important, if you wake up after such a dream – try to write down what the dream was and later – ask yourself – what is my unconscious mind trying to tell me? This dream was telling me, align your goals and projects with your values (I love sausages, but I value human growth and potential more) – be focussed about your business – you cannot do it all. Although I encourage other women to tap into their super powers (best strengths), I can also share that we are only Superwoman when we are focussed on our strengths.

Hmm, I think I smell breakfast cooking...

I recommend “The Power of Focus”, by Jack Canfield, Mark Victor Hansen, Les Hewitt

A Favourite of Mine -Winnie The Pooh on Success

 Success does not come without planning, I love this take on goal setting from one of my favourite books.

Adapted from “Winnie the Pooh on Success” - Allen&Allen

Chinese Proverb – ‘There are many paths to the top of the mountain, but the view is always the same.”

Creating your Vision

Select a Dream
Use your dream to set a goal.
Create a Plan.
Consider resources.
Enhance Skills Abilities
Spend Time Wisely.
Start! – Get Organized and Go.

Goal Setting

All of us have Possibility power.
Choose your goals carefully – you are going to achieve them.
Have both long and short term goals. As you accomplish them, add new ones.
Imagine accomplishing really ambitious goals. – Reward yourself.
Engendering success requires concrete goals – be specific.
Value your long term goals; don’t get sidetracked by only working on short term goals.
Eliminate conflict between goals – harmonize and prioritize.

Create a Plan!
A list of things to do…

What has to be done
Who will do it?
When will it get done?

PRIORITIZE!

http://www.ireneanderson.ca/